Companies are intentional in their advertising. They take the time to not only get to know their audience, but also to draw on what society wants to make their product more appealing. As seen in the short essay focusing on Absolut Vodka (Lettuce Eat: A Food Blog), companies are able to sell in the same product in various ways depending on the audience they are trying to reach. I also believe that there is something to be said about the simplicity of the ad. As Americans we are always in a rush to be immediately satisfied, and the more basic an ad is, the more likely the consumer is to take notice.
In addition to catering to the individual, while looking at different variety of fruit smoothies from both V8 and McDonald's (The Vegetarian's Dilemma) the author took note that both companies are "rather vague by not going into detail with their ingredients or the process in
making them." I also saw this in the advertisements that I looked at because in order to find out additional information pertaining to the processes in which the products were made, or what certain details of the ads meant, I was forced to go to the company's website and research it for myself. While advertising is obviously an affective and could probably be seen as a requirement for most companies, there are certain aspects that remain misleading yet intentional.
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